Foursquare or Gowalla? Taking sides in the location war

Image representing Foursquare as depicted in C...

Image via CrunchBase

According to Media Daily Online, 7 percent of mobile users and 17 percent of smartphone users “check in” to report their location to social networks.

I’m one of them. For the past few months, I’ve been happily using the location check-in app Foursquare. It’s has a colorful and user-friendly interface, quite a number of my friends are using it, and there’s nothing to complain about.

Here’s how it works:

You open the app, tap Places, and it searches for locations near you. In most instances, it’ll list the restaurant, store, park or other place you’re at. It displays a list of other Foursquare users who have checked in recently, and sometimes lists of tips (from users) or specials (from the business). You then have an option of checking in (to earn points) and the additional options of having your check-in shared with friends on Foursquare or with the world at large via Twitter.

But I’m aware that other friends are using the rival app called Gowalla, which apparently does much the same thing.

So I set out to discover what I was either missing or being spared. I quickly discovered I’m in the middle of what Mashable called “the location war.”

Here’s the view from the trenches:

• Earlier this year, Gowalla released a version that uses Foursquare data (by harvesting data via Foursquare’s API). Now, apparently, you can get the best of all check-in worlds. For example, Gowalla aggregates check-ins from Foursquare, Gowalla and the Facebook “Places” feature.

• The new version of Gowalla added the option to leave tips not just for the general public, but for specific individuals. If your friend checks in at a place you’ve been, you can leave them a tip such as “Don’t order the cole slaw, Hank, it has onions!”

• Interestingly, Gowalla uses GPS data to verify that you are where you say you are when you check in. Foursquare doesn’t, so it can generate fake check-ins. Would anyone care if you say you’re at the gym when you’re really at the cupcake shop? Well, yes, if you’re in a competition to be become a Foursquare “Mayor” (most frequent visitor) at a place. (Details on this via TechCrunch)

Earlier this month, Mashable reported the Gowalla may be ready to cede the check-in space to Foursquare (which is apparently being eyed by Groupon and other “deals” companies) to provide users with a different service, which a Gowalla executive described as “giving permanence to special moments.”

This made me curious enough to at least try Gowalla. Any advice from those of you who started with Gowalla and switched to Foursquare?

Advertisements

About Karen Anderson

To paraphrase Mark Morris, "I'm a writer; I write!"
This entry was posted in Smartphone use and tagged , , , , , , , , . Bookmark the permalink.

3 Responses to Foursquare or Gowalla? Taking sides in the location war

  1. Pingback: Local SEO | Search Marketing | Internet Marketing in Tucson | Local Marketing Tucson

  2. Pingback: Twitter.com Adds Content From Amazon, Foursquare, Meetup & More

  3. Anna says:

    i much prefer gowalla. i’ve been trying to experiment with foursquare too, but i’m finding it difficult to add locations in foursquare whereas I was one of the pioneers for gowalla in my local area and it was easy to help set it up….I use foursquare when i’m travelling but i’m still finding foursquare easier to work with.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s