Two new studies on cell phone ownership:
The latest report from the Pew Internet & American Life Project finds that cell phones are ubiquitous: 85% of adults own them. It’s not surprising that 95 percent of Millenials (ages 18-34 own them), but so do 48% of the “GI Generation” (people 75 and older).
What about smartphones and the iPhone? Smartphones are now more than 28% of the cell phone market. I couldn’t find recent figures on smartphone ownership by generation, but a new report from Nielsen finds that smartphone sales are being driven by consumers who identify themselves as Asian or Hispanic.
“Although only 42 percent of Whites who purchased a mobile phone in the past six months chose a smartphone over a feature phone, 60 percent of Asians/Pacific Islanders, 56 percent of Hispanics, and 44 of African Americans who recently bought cell phones chose smartphones,” said Nielsen. Asian/Pacific Islanders preferred the iPhone while African Americans were most likely to purchase Blackberry devices.
A Nielsen study from December 2010 has figures for “next desired” smartphone operating systems, by age. It shows that all age groups prefer the Apple iOS and Android, and most age groups were equally split between the two.
My take on this? With Android purchases steadily increasing and iPhone purchases leveling off, it seems likely that the lower-priced Android models and greater choice of carrier for Android phones may be driving buying decisions, no matter what people told Nielsen they “most desired.”